Welcome to the 2020 Graduates

On September 1st, we were excited to finally welcome Jennie, Amalie and Jorge to the Graduate Programme at Demant. They will be starting their journey in Product Quality in Oticon, Customer and Consumer Experience in Marketing, Oticon, and Technology Development in R&D, EPOS.

The first few weeks included introductions to their first rotation and colleagues, a presentation for VPs from all corners of the business, and lots of team activities with their graduate mentors. We are thrilled to have them on board and watch them develop in their graduate positions!

Get a virtual tour of our sound studio

The sound studio is one of the coolest rooms we have here at the Demant headquarters. In this room, 29 loudspeakers are placed strategically to form a sphere that allow our engineers to recreate any acoustical environment. This is done by creating a three-dimensional model of the sound environment and simulating this live in the sound studio. This system allows our engineers to create realistic listening experiences with hearing aids in a controlled environment.

Watch the video where Silvia, one of our Engineering Graduates, gives you a tour around the room.

Benefits of a diverse company

A graduate program can surely be an exciting way to start a career. They give exposure to different parts of a business, which provide a broad range of competencies and a unique understanding of a company. In recent years, an increasing number of companies have introduced new graduate programs to attract talent. On the surface, many of these programs seem similar and it can be difficult to choose the best option. So how do you navigate in the jungle of great programs to find the perfect fit? In this blog post, I will describe the diversity of Demant, which in my opinion is one of the key factors that makes the graduate tracks at this company stand out from others. Hopefully, this will make the choice a bit easier.

Demant is probably best known for its hearing aid business, where Oticon is the main brand. However, the company covers all areas of hearing care. From diagnostics instruments and hearing devices to cochlear implants and bone-anchored hearing solutions. Not to forget headsets for both gamers and offices. There are clear synergies between these business segments but also differences that requires separate competencies. Imagine the different technological needs between a senior citizen looking for a hearing aid and a teenager looking for a gaming headset. Or the different requirements for successful marketing strategies in the diagnostics instruments and corporate headset businesses. In my opinion, graduates at this company benefits from the diverse nature of the company in two ways. Firstly, the high diversification of the company means that graduates have a lot of different opportunities in the rotations. It can thus be tailored to a high degree depending on qualifications and wishes. Secondly, the chance of finding the perfect position after the program ends is great, as the teams in different business segments will be very different and value different strengths. You will likely fit in!

I started as a Finance Graduate in September 2019, and my short journey with Demant illustrates the diversity quite well. My first rotation was in Dublin, where I supported the management of our Irish hearing aid business with financial reporting. This provided great knowledge of our hearing aid products and how to operate a retail business. My second rotation is in EPOS, which is our headset business for offices and gamers. The tasks in this rotation are completely different, and so is the general dynamics of the business segment. The customers are no longer individual consumers requiring a hearing aid but instead big corporations like Amazon. The nature of my two next rotations are still unknown, but I am sure they will be exciting as well and challenge me in more new ways.

There are a lot of great opportunities for newly graduated people, which have different things to offer. I hope this blog post has given you more to consider when choosing your first company and career path. Best of luck with the job hunt, and don’t hesitate to reach out if you have any questions.

Best regards,

Tobias Qwist Fenger


So, what exactly is the Digital Business track?

Hi everyone! My name is Rie and I am a Digital Business Graduate at Demant. I started in September 2019 after finishing my master’s degree in International Marketing and Management in April.

In this post, I will share more about what it means to be a Digital Business Graduate as this is a new programme at Demant. Before the Digital Business Track, Demant had the General Business Track. The new track is like the General Business track but now with more focus on digitalization in business. Not only does it mean that business students can apply for this graduate programme, it now opens possibilities for Master students studying fields of Data Science, Digital Innovation and similar. In other words, if you’re interested in the business side of IT and digitalization, then this is the programme for you!

The great thing about this track is that it is still very broad so there’s every possibility to find a specific area that is of interest to you. For example, my first rotation is in Sales & Marketing, specifically Customer and Consumer Experience where I am working on improving the consumer experience. I have had similar roles in past student positions, so this was a great place for me to start. Not only did it allow me to understand the way the industry works but also about who our end-users are. As with all industries, hearing healthcare is going through a transformation in that digitalization is changing the landscape of both the technology itself and the increasing needs of the users. That’s why instead of using ‘patient’ to describe hearing aid users, they are now referred to as consumers.

In my first rotation, I am working as a project manager on a pilot where we are testing out different ways to improve the consumer experience. This includes understanding the needs of the consumer – what type of information do they require, how do they access this information and are they even interested in all the connectivity possibilities there are e.g. pairing their hearing aids with their phone, TV or any smart device. Not only do I work with my immediate team, this truly is a cross-functional project, so I am learning new things about IT infrastructure, market insights, the technology behind our hearing aids and even basic knowledge about how the ears work! This has been extremely motivating and so different to what I learned in many years at university.

Although I’m not sure where my next rotation will take me in March, I know already that there are many opportunities within the Demant group. I could remain in the hearing aids division or try 6 months in a completely different business unit. In my opinion, that’s the most exciting part about this track – since digitalization is present in so many ways, it really opens the door to discovering parts of the organization which I may never have considered.

So, if you’re motivated and eager to learn about this exciting industry, then make sure you apply before 12th January. And if you have any questions, feel free to reach out to me.

Kind regards,

Rie Madsen



Opportunities at Demant

Being an engineering graduate at Demant provides great opportunities and benefits. Now that I have spent more than 1 year on this position at Demant, I would like to share some of them in our blog 😀

Of course, when you are a graduate at Demant you get to enjoy all of the many benefits all employees of the company get. Such as free access to the company gym, top quality lunches, flexibility on working hours, open and trusting workplace culture and many more. However, when you are a graduate, you get some extra opportunities that are highly appealing. For example you get to choose if you want to spend one or more rotations abroad, you get to work very close to top management, you get to be involved in projects of various technical focuses, and one that I would specially like to highlight on this post: you have the opportunity to travel inside and outside of Denmark to provide your experiences and insights about the programme to potential applicants. I’ve been fortunate enough to have had experienced this more than once, and even though every time is unique and fun in its own way, I can for sure say that the coolest one so far was the trip to New York with the Audio Explorers.

The Audio Explorers Championship is a competition for engineering students of Denmark organized by Oticon. The participants have to solve a real R&D brainteaser created by some of Oticon’s very best engineers and the 25 best answers are selected. The skilled winners are rewarded with a study trip to New York City with all expenses paid by Oticon.

This year the trip took place from the 21st to the 26th of August and I joined in order to share with the students my experiences about the Graduate Programme and just in general to answer any questions about the working culture at Demant.

Joining this trip was an amazing experience! It was very interesting to learn about the history and evolution of sound levels in New York City, about the concerning issues these sound levels cause and about the big focus of the government on trying to minimize them or at least keep them at bay. It was also very interesting to learn about some of the sound measurement techniques being used, about cutting edge technologies in the area and of course about the work being done by our colleagues at Somerset. Another very cool part of the trip was that in-between these interesting conferences and workshops we got to visit some of the most iconic sights in NYC and examine the city’s sound levels by the use of a hearing aid. It’s also important for a food lover like me to highlight that we also ate delicious international food from brunch to dinner and to top it all off, we even had some free time for shopping!

I can only say this was an amazing trip, full of learning, new experiences and a lot of fun! It was super nice to get to meet some of the most talented engineering students of Denmark and get to share with them what a great opportunity it has been for me to be an engineering graduate at Demant 😊

Please feel free to contact me with any questions!

Cecilia Rodriguez


Meet us in person

We are always on the road visiting career fairs all over the country. Join us for a chat and a cup of coffee and find out how what it is like to continue your career at Demant. You might already have met us at CBS, ITU or DSE Aalborg, but if you haven’t, you still have the chance! You can meet our graduates the following places:

DTU Marketplace for Graduate Programmes: November 7th 2019
CBS Graduate Night: November 13th 2019
CA’s Graduate Day: November 20th 2019

Graduate Programme Event – AAU: October 31st 2019

Jobtræf Aarhus: October 30th 2019
Graduate Programme Night – Aarhus BSS: November 14th 2019

ARKAD – Lund University: November 13th and 14th 2019

What it Means to Be a Global Diagnostic Business Graduate


My name is Maria and I am the new Global Diagnostics Business Graduate starting September 1st. I finished my Master’s in Economics and Management from AU in April and Demant welcomed me with open arms already back then. This meant I was fortunate enough to get a head start to be working at Interacoustics and within the Diagnostics Group at Demant, for which I am really grateful.

In this blog post, I will try and quantify the Global Diagnostics Business track a bit, so you will have a better understanding of what it actually means to be a Graduate and working within the Diagnostics Group. This is not an easy task since the program and business is very agile and your 2 years within the Graduate Programme will adapt to business needs but also adhere to your educational background, interests and wishes for future assignments.

I started in Sales Denmark, where I from day one got the responsibility of trying to enter a new business area that previously was dominated by one of the other players in the market. Here I had to obtain knowledge about this area, that up until now was unknown for Interacoustics, come up with a plan to approach the market, and also execute the plan. With great support from my new colleagues, I managed to kick in the door and create an opening for Interacoustics to grow within this business area.

Alongside this task and during the summer, I also worked on smaller tasks throughout the company. I helped Customer Service with creating spare part orders for our customers around the world and sending instruments for service at our production site in Poland. I finished a brochure with an overview of our more portable products together with our Marketing department. For Product Management, I mapped and analyzed the process through the health system for people with balance issues and a need for vestibular rehabilitation in Denmark.

The first 5 months has for me been extremely interesting, but also very demanding. I had no knowledge of audiology before I started, so everything was totally new to me. My learning curve feels like it has been almost vertical, and I am sure I will keep learning new things everyday due to the complexity of the industry. I think my first time here at Interacoustics very well illustrates the flexibility and many possibilities within the Diagnostics track, and how it can be shaped in any direction. Just here in Middelfart we have almost all departments within a company right from R&D and New Product Development over Product Management to Marketing, Sales and Customer Service.

On September 1st, I started my first rotation in the Graduate Programme, which will be in Product Management here at Interacoustics in Middelfart. My main assignment is mapping and analyzing the market for tablet audiometry and come up with a long-term strategy for the Diagnostics Group. Aside from my main assignment, I work on a SoMe video campaign to celebrate the 50 year anniversary of audiology at Interacoustics, I am continuing my analysis of vestibular rehabilitation by expanding the analysis from Denmark to some of our neighboring countries and lastly, I also just got the responsibility of developing a wall mounted holder for one of our new products. Hereby working together with designers in Hardware, putting the prototype into production and creating the item in our systems, so it will be sent to our customers together with the main instrument.

I hope this has illustrated some of the many possibilities and variety of assignments within the Diagnostics track. And there are many more opportunities! This means that the Diagnostics track could be relevant and challenging for you almost regardless of your degree within areas like Business, Finance, Economics, Management, Marketing, Operations, Logistics, IT, Engineering and the list continues.

Feel free to contact me if you have any questions about the Global Diagnostic Business track.

Best regards,

Maria Henriksen



Welcome to the 2019 Graduates

This year, our recruitment specialists went through 500 applications and several rounds of careful selection to find the 6 talented graduates that will be starting their journey in the Graduate Programme at Demant this September.

We were thrilled to see them again in the beginning of April for a welcoming visit back to our headquarters. A very warm welcome to Maria, Nikolaj, Rasmus, Rie, Silvia and Tobias!


What Applying for the Graduate Programme Can also Lead to

Hello everyone!

My name is René and because of the Graduate Programme, I’m currently living and working in Copenhagen as a full-time employee in Demant. As more than 1,000 others, I applied for the Graduate Programme last year. I had just gotten home from an exchange semester in France and was, as I imagine all of you are, very hungry for more international experience and a steep learning curve.

After handing in my application for the Graduate Programme, I was invited to participate in the first step of the recruitment process (which you can read more about here and here), and went all the way to the fourth step of the process: the final and decisive interview. This interview was on a Thursday and already on Tuesday the week after, they called me and asked whether I could be interested in another full-time position in the company instead, which would already begin 1st of May. I accepted the interview, which was held by phone two days after.

During this interview I acknowledged that the Graduate position I was hoping so deeply for had been given to another candidate, but also that the Senior Director for Group Business Controlling would like to see me again in the coming week for a final interview. I accepted the interview, and shortly thereafter I was offered a job as Group Business Controller for Oticon Medical, a company in the Demant Group. Three weeks later, I started working in this fantastic and ambitious environment that I had just been introduced to at the Assessment Center.

It doesn’t take long to understand that when Demant says that they have high ambitions for you, they really mean it. As a Group Business Controller, my main responsibility has been to work with the Vice Presidents for Oticon Medical and ensure valid economic information regarding our central costs, production facilities and sales companies all around the world.

For me personally, entering the world of Oticon Medical and learning to understand our products, production and research is and has been a fantastic journey. Demant entered the MedTech business industry around 10 years ago, first with Bone Anchored Hearing Systems (BAHS) and later with Cochlear Implants (CI).

You might not be familiar with these terms at this point (and that’s absolutely not expected of you), so to distinguish between the products, I can tell you that the Bone Anchored Hearing System supports an ear with good functionality in the inner ear (Cochlear), but where functionality in the outer and middle ear is not working properly. Imagine that you put on earmuffs. You get no sound through your ear canals, but instead the implant sends vibrations through your skull, which creates sound to your inner ear through vibrations instead of your ear canals. For Cochlear patients, neither is working, and therefore a CI works by stimulating your inner ear (or your cochlear, to be more precise), by inserting an implant that through 8-20 electrodes stimulates and creates sound to your brain.


Incredible, right? Then imagine that this business makes it possible for babies born deaf to get an implant that will make it possible for them to hear and have a normal life, where they will go to school and communicate with others through speech and hearing.

For me, that is truly amazing and something that makes me want to go to work every day, and if it hadn’t been for the Graduate Programme, I probably wouldn’t have heard of this opportunity. In fact, 4 other candidates from the Assessment Center were offered other roles in the company, just like me. For the same reason, I can only recommend everybody to apply. I promise, you will be overwhelmed by this company, our vision and strategy towards being the world leader within Hearing Healthcare.

If you have any questions, don’t hesitate to contact me!

Best regards,

René Nørgård


What Makes Our Industry Interesting?

Hey everyone! My name is Abed, and I am a first year Global Diagnostic Business Graduate. In this blog post I will share my personal reflections on what I believe makes the Hearing Healthcare industry an (extremely!) awesome industry.

I guess that for most Master students and recent graduates, pursuing the ‘right’ first job is a consuming task that requires a lot of effort and reflection. Everyone has their own unique sets of requirements to be met and questions to be answered. At least, that is what I experienced myself one year ago. Much like a world-class chef who knows the true importance of selecting and mixing just the right ingredients to make a dish reach its fullest potential, I figured that I also had to contemplate on the necessary mix of “ingredients” that forms an ideal industry. So, here they are… Bon appétit!

1. Purpose
Today, my work revolves around an important human sense. A sense that enables us to socialize, communicate and stay connected to the outside world. A sense that allows us to capture all the sounds that we are surrounded by every day: a good song on the radio, the soothing construction work outside your bedroom at 6am, the laughter of a close relative or friend – all of which is making our lives richer. The entire reason our industry exists is very much tied to the strong desire for enabling this vital sense to work, and thereby improve the quality of life for people with a hearing loss. What is really humbling is the fact that you experience people around you doing their outmost to contribute to this noble mission. So, if making a positive impact on people’s lives resonates with your own beliefs, I would say that we are off to a good start already.

2. Passion
Coming from a study background in Business and Information Management, I was actively on the hunt for an industry that would speak to my passion for technology in general and digital. To put it simply, I am a sucker for tech and I enjoy following new trends in this area. Well, working in MedTech today fulfills exactly that need! In this industry, you are instantly exposed to cutting-edge technologies, and sometimes you even take part in important discussions about technological trends that can shape the future of our industry. Here, it is about utilizing technologies in the best possible ways to help people around the world, and that motivates me.

3. Progress
Of course our industry is regulated in many ways since we deal with medical devices, and often, such regulated environments can create bottlenecks for rapid innovation. However, I have noticed that despite the regulations, our industry is still characterized by short innovation cycles and many new introductions. There is a wide consensus that if you want to ensure your existence tomorrow, you need to be at the forefront of innovation and do something extraordinary today. This attitude is quite inspiring to say the least…

Summing up, I believe that the intersection between health and technology – combined with an urge to innovate and constantly push boundaries, are some of the ingredients that makes the Hearing Healthcare Industry the ideal industry to be part of!

Now, I could conclude with a few comments on what sets the industry leader, Demant, apart from the others… but we will save that for some other time

Best of luck with the recruitment process! Do not hesitate to reach out to me if you have any questions.

Abed Kreidly