What does it look like to work in Commercial Excellence?

During my graduate program, I did most of my rotations within Commercial Excellence across the organization, before joining the team as a full-time member. Tasks include long-term projects, that cover both ideation, development and implementation, as well as shorter projects, during which the goal is to bring an immediate impact to our colleagues.

An example of long-term project is the assessment of a country’s level of adoption of Commercial Excellence best practices. By identifying gaps and areas for improvement, we promote a new way of thinking and we empower local teams to rethink their approach to our customers. We help them answer key questions such as: which customers should I see in priority? How do I best prepare for a sales visit? How do I use the tools available to maximize my commercial impact? Providing the right answers requires a strong understanding of the local market and dynamics, while building relationship with the local stakeholders. Bringing in new insights is key to support experienced leaders in reshaping their approach to sales.

The Commercial excellence team also works on more specific projects, which cover a shorter period. This could include the following: creation of a dashboard, where countries would better visualize their sales performance; guidelines for how to set up responsibilities within the organization; sales training on a key strategic initiative, etc.

In both cases, it is crucial to build a relationship of trust with the local teams and ensure a clear communication. The Commercial Excellence team is here to help countries perform at the best of their abilities, and this journey cannot happen without the full involvement of both global and local teams, working together towards the same goal. The local teams have an extensive experience of their markets, products and clients and know the challenges and opportunities. The global team brings innovative frameworks and tools to support a new approach to these challenges. We also have a broader overview of best practices at global level, which countries can get a better access to and leverage in their day-to-day activities.

Finally, what does the working environment look like in Commercial Excellence? It is by definition very international, both in the headquarters in Copenhagen and in our interaction with local teams. As the team in Denmark is still relatively small, there is a strong team spirit and the opportunity for everyone to build their path and develop their ideas. The nature of our tasks also requires interaction with other functions, such as marketing or finance, across our different business units. If you are interested in a dynamic and fast-paced environment, this is the place to be!

Feel free to reach out should you have any questions
Good luck!


Possibilities and Projects as an Engineering Graduate

Hi, I am Jennie, and I started my position as an engineering graduate here at Demant in September 2020. In June earlier this year, I finished my master’s degree in Mechanical Engineering at Lund University in Sweden, and I am grateful for quick starting my career here at Demant. I will experience four different areas during these two years as a graduate, and I am excited about all possibilities that exist within such an innovative and big company as Demant. I am spending my first rotation in the department of Product Quality and this blog post will hopefully give you an idea on the variety of projects and possibilities for graduates here at Demant.

This year we are three new graduates starting the Graduate Program, and the two first weeks in September involved both an introduction to my first rotation, but also an introduction to the program itself. During my summer holiday I had a skype meeting with my host manager and my daily manager to briefly introduce myself, for me to get an idea on what projects I could be involved in and what expectations they had for me when starting my rotation. This meeting was very favorable to me because it prepared me for what was to come and clarified my expectations in advance of starting work.

During the first week I got introduced to my team and my first rotation, where I am part of the product quality management team. I have several very different tasks and the flexibility in my daily work is high. At the moment I am spending a lot of time helping our explorative test team with very interesting different tests, and I am learning a lot about our products, above all hearing aids. Another task I am supporting my team with, is to generate some specific certificates and to optimize this process, which will also involve me holding a workshop later on. Further, I am looking into a redesign of a web-based overview of components.

Above three tasks were introduced to me during my first week and are all involving different areas and processes within product quality. The second week, and the last introduction week, was more related to the graduate programme and began with us graduates having a presentation about ourselves and also what we believe is the future of Demant. These presentations were held for the Vice Presidents of the different business areas, and one thing I highlighted during my presentation was the importance of working for more environmentally friendly products. Demant is working continuously with environmental protection related questions, such as minimizing the environmental impacts from our products, advocating environmental responsibility, and reducing our environmental footprint. After my host manager, Vice President for Product Quality, heard me talking about the environment she offered me to take on and run a project related to requirements for green products. Therefore, in addition to my three other tasks mentioned above, I am also running this green product focused project, where I am talking to many different people in the organization, building up a network and learning about our working processes for the environment, but also about project management.

Being an Engineering Graduate in Demant so far has already involved a high level of flexibility in my daily work but also a certain level of responsibility. So far, I am very happy about my time here at Demant because I am learning so many new things every day, I am challenged in my daily work, and above all, it feels like the company believes in me and really wants to invest time in me learning about the organization, processes and projects here at Demant.

Hope this post could give you an idea of how it is to start working as an Engineering Graduate here at Demant, and do not hesitate to contact me if you have any questions.

Kind regards,


Diving into the world of Intellectual Properties

My name is Silvia and I am one of the two engineering graduates from the 2019 batch. As a graduate in Demant, I have the lucky opportunity to experience our company from different departments, and therefore, from different perspectives.

After a full year in EPOS, the personal communication brand of our group, I spent my second rotation in the department of Intellectual Properties as a wannabe patent attorney. Never in my life would I have thought to work in IP, but I was certainly curious about how the engineering and legal worlds could join forces in such a specific field. I had very little idea of how I could contribute to the activities of our patent attorneys but I wanted to know more about it, so when it was time to plan my second rotation and the opportunity came, I happily jumped on it and join the IP team. I truly enjoyed my time in Intellectual Properties and I want to share some of the learnings from these past six months with you.

First of all, when we talk about Intellectual Property, we refer to the creations of the mind, such as inventions, literary and artistic works and symbols, names and images used in commerce. There are many types of Intellectual Property, but the most well-known types are copyrights, patents, trademarks, and trade secrets. The leading Intellectual Property right for technical inventions is patents and it is patents that I have been working on during my six-months rotation.

So why patents?
What a patent does is prohibit our competitors from exploiting the inventions created and developed from our engineers, which allows our company to create a competitive advantage in the hearing healthcare industry. Patents are valid for 20 years and the process of getting a patent granted is rather articulate and can last for many years.

Drafting a patent is quite an exciting moment! It all starts from the raw idea of the inventor(s), which is described in a confidential document called “invention disclosure”. The patent attorney’s technical background is essential at this point, as the technology described in this document can be fairly complicated and specialized. However, the spectrum of topics presented in the invention disclosures is quite broad, even in a niche field such as the hearing healthcare industry: it can be a signal processing mechanism to reduce feedback in hearing aids, the design of earcuffs for headsets, or a method to use brain responses to evaluate the hearing abilities of a user. This was very exciting for me, as I was able to get to know the different technologies developed in our group!

The daily work of a patent attorney though is only for a small part limited to drafting patent applications for the potential inventions developed by our engineers. Most of the hard work is focused on guaranteeing that the patent applications get granted through a multiple step communication with the patent office authorities. Additionally, a big part of the activities of our IP department is providing the so-called “freedom to operate” to the different R&D departments around the organiation, which describe the ability to perform a specific activity with a commercial purpose without infringing third-party rights such as other companies’ patents. Finally, it is important for our patent attorneys not only to be updated on the new patents in the hearing healthcare field, but also to make sure that the activities of our competitors do not overlap with inventions our company has patents on.

Six months went by incredibly fast, but I still had the chance the explore a bit of the world of IP. It was honestly a bit hard at first to understand the peculiar legal “language” in patents but once I got the hang of it, I highly enjoyed replying to office actions, doing novelty searches for our invention disclosures and even attempting to draft my very first patent application.

I hope I was able to introduce you to the world of Demant’s Intellectual Property and to share with you how exciting this rotation was for me!

Remember, the applications are now open for the new graduates for batch 2021 so you could be the next Engineering graduate to join the IP team in our headquarters in Kongebakken!

Take care and feel free to reach out if you have any questions 🙂



Acquiring the skill of adapting to change

Finishing a higher education can involve a great deal of uncertainty about the future. On paper, you are an expert within your area, but there is still so much to learn and many different roads you can pursue. So why should you choose the graduate road? I will argue that it provides you with a skill that will be valuable throughout your entire career: The skill of adapting to change.

Change is inevitable in today’s job market where new technologies, industry trends… and global pandemics… can turn an organization upside down in what feels like the blink of an eye. On a personal level, change often involves frustration and uncertainty, but also growth. Practicing your own ability to embrace change will be valuable both to yourself and to your employer – because change will happen, will affect you, and will be much easier to go through as a person and as an organization without stubborn resistance.

As a graduate in Demant, you must adapt to a new work environment in a new project with new business partners every six months. This is of course a great opportunity for you to explore your options and find your niche in a complex organization, but it can also be exhausting and frustrating when you really like being in your current role.

Like many others, I have always had some degree of resistance to major changes. Something that helps me cope with the changes involved in the graduate role is talking about it with former fellow students from my Master’s programme and with fellow graduates at Demant. Just like me, these people are also currently dealing with change, and it can be liberating to just talk about the uncertainty it involves. The outcome is a feeling of solidarity and understanding – everyone around me is going through change, striving to adapt and keep a positive outlook on the future. This makes it easier to embrace the changes included in this graduate programme as opportunities to grow and develop my adaptive skill even further.

As a graduate in Demant, you will be exposed to a world of exciting opportunities, and to gain the most from the graduate experience, you must be open to adapt and grow with every change. You will become an expert of starting a new job and a master of change.

I hope this blog post has given you some insight into the nature of being a graduate in Demant – how it can be challenging, but at the same time help you develop this skill that will pay off through the rest of your career. Good luck with your process of choosing which road to pursue after graduating. If you have any questions about Demant or the graduate experience, feel free to reach out to me at ambx@oticon.com.

Best regards,

Amalie Blixt
Digital Business Graduate 2020

Welcome to the 2020 Graduates

On September 1st, we were excited to finally welcome Jennie, Amalie and Jorge to the Graduate Programme at Demant. They will be starting their journey in Product Quality in Oticon, Customer and Consumer Experience in Marketing, Oticon, and Technology Development in R&D, EPOS.

The first few weeks included introductions to their first rotation and colleagues, a presentation for VPs from all corners of the business, and lots of team activities with their graduate mentors. We are thrilled to have them on board and watch them develop in their graduate positions!

Get a virtual tour of our sound studio

The sound studio is one of the coolest rooms we have here at the Demant headquarters. In this room, 29 loudspeakers are placed strategically to form a sphere that allow our engineers to recreate any acoustical environment. This is done by creating a three-dimensional model of the sound environment and simulating this live in the sound studio. This system allows our engineers to create realistic listening experiences with hearing aids in a controlled environment.

Watch the video where Silvia, one of our Engineering Graduates, gives you a tour around the room.

Benefits of a diverse company

A graduate program can surely be an exciting way to start a career. They give exposure to different parts of a business, which provide a broad range of competencies and a unique understanding of a company. In recent years, an increasing number of companies have introduced new graduate programs to attract talent. On the surface, many of these programs seem similar and it can be difficult to choose the best option. So how do you navigate in the jungle of great programs to find the perfect fit? In this blog post, I will describe the diversity of Demant, which in my opinion is one of the key factors that makes the graduate tracks at this company stand out from others. Hopefully, this will make the choice a bit easier.

Demant is probably best known for its hearing aid business, where Oticon is the main brand. However, the company covers all areas of hearing care. From diagnostics instruments and hearing devices to cochlear implants and bone-anchored hearing solutions. Not to forget headsets for both gamers and offices. There are clear synergies between these business segments but also differences that requires separate competencies. Imagine the different technological needs between a senior citizen looking for a hearing aid and a teenager looking for a gaming headset. Or the different requirements for successful marketing strategies in the diagnostics instruments and corporate headset businesses. In my opinion, graduates at this company benefits from the diverse nature of the company in two ways. Firstly, the high diversification of the company means that graduates have a lot of different opportunities in the rotations. It can thus be tailored to a high degree depending on qualifications and wishes. Secondly, the chance of finding the perfect position after the program ends is great, as the teams in different business segments will be very different and value different strengths. You will likely fit in!

I started as a Finance Graduate in September 2019, and my short journey with Demant illustrates the diversity quite well. My first rotation was in Dublin, where I supported the management of our Irish hearing aid business with financial reporting. This provided great knowledge of our hearing aid products and how to operate a retail business. My second rotation is in EPOS, which is our headset business for offices and gamers. The tasks in this rotation are completely different, and so is the general dynamics of the business segment. The customers are no longer individual consumers requiring a hearing aid but instead big corporations like Amazon. The nature of my two next rotations are still unknown, but I am sure they will be exciting as well and challenge me in more new ways.

There are a lot of great opportunities for newly graduated people, which have different things to offer. I hope this blog post has given you more to consider when choosing your first company and career path. Best of luck with the job hunt, and don’t hesitate to reach out if you have any questions.

Best regards,

Tobias Qwist Fenger


So, what exactly is the Digital Business track?

Hi everyone! My name is Rie and I am a Digital Business Graduate at Demant. I started in September 2019 after finishing my master’s degree in International Marketing and Management in April.

In this post, I will share more about what it means to be a Digital Business Graduate as this is a new programme at Demant. Before the Digital Business Track, Demant had the General Business Track. The new track is like the General Business track but now with more focus on digitalization in business. Not only does it mean that business students can apply for this graduate programme, it now opens possibilities for Master students studying fields of Data Science, Digital Innovation and similar. In other words, if you’re interested in the business side of IT and digitalization, then this is the programme for you!

The great thing about this track is that it is still very broad so there’s every possibility to find a specific area that is of interest to you. For example, my first rotation is in Sales & Marketing, specifically Customer and Consumer Experience where I am working on improving the consumer experience. I have had similar roles in past student positions, so this was a great place for me to start. Not only did it allow me to understand the way the industry works but also about who our end-users are. As with all industries, hearing healthcare is going through a transformation in that digitalization is changing the landscape of both the technology itself and the increasing needs of the users. That’s why instead of using ‘patient’ to describe hearing aid users, they are now referred to as consumers.

In my first rotation, I am working as a project manager on a pilot where we are testing out different ways to improve the consumer experience. This includes understanding the needs of the consumer – what type of information do they require, how do they access this information and are they even interested in all the connectivity possibilities there are e.g. pairing their hearing aids with their phone, TV or any smart device. Not only do I work with my immediate team, this truly is a cross-functional project, so I am learning new things about IT infrastructure, market insights, the technology behind our hearing aids and even basic knowledge about how the ears work! This has been extremely motivating and so different to what I learned in many years at university.

Although I’m not sure where my next rotation will take me in March, I know already that there are many opportunities within the Demant group. I could remain in the hearing aids division or try 6 months in a completely different business unit. In my opinion, that’s the most exciting part about this track – since digitalization is present in so many ways, it really opens the door to discovering parts of the organization which I may never have considered.

So, if you’re motivated and eager to learn about this exciting industry, then make sure you apply before 12th January. And if you have any questions, feel free to reach out to me.

Kind regards,

Rie Madsen



Opportunities at Demant

Being an engineering graduate at Demant provides great opportunities and benefits. Now that I have spent more than 1 year on this position at Demant, I would like to share some of them in our blog 😀

Of course, when you are a graduate at Demant you get to enjoy all of the many benefits all employees of the company get. Such as free access to the company gym, top quality lunches, flexibility on working hours, open and trusting workplace culture and many more. However, when you are a graduate, you get some extra opportunities that are highly appealing. For example you get to choose if you want to spend one or more rotations abroad, you get to work very close to top management, you get to be involved in projects of various technical focuses, and one that I would specially like to highlight on this post: you have the opportunity to travel inside and outside of Denmark to provide your experiences and insights about the programme to potential applicants. I’ve been fortunate enough to have had experienced this more than once, and even though every time is unique and fun in its own way, I can for sure say that the coolest one so far was the trip to New York with the Audio Explorers.

The Audio Explorers Championship is a competition for engineering students of Denmark organized by Oticon. The participants have to solve a real R&D brainteaser created by some of Oticon’s very best engineers and the 25 best answers are selected. The skilled winners are rewarded with a study trip to New York City with all expenses paid by Oticon.

This year the trip took place from the 21st to the 26th of August and I joined in order to share with the students my experiences about the Graduate Programme and just in general to answer any questions about the working culture at Demant.

Joining this trip was an amazing experience! It was very interesting to learn about the history and evolution of sound levels in New York City, about the concerning issues these sound levels cause and about the big focus of the government on trying to minimize them or at least keep them at bay. It was also very interesting to learn about some of the sound measurement techniques being used, about cutting edge technologies in the area and of course about the work being done by our colleagues at Somerset. Another very cool part of the trip was that in-between these interesting conferences and workshops we got to visit some of the most iconic sights in NYC and examine the city’s sound levels by the use of a hearing aid. It’s also important for a food lover like me to highlight that we also ate delicious international food from brunch to dinner and to top it all off, we even had some free time for shopping!

I can only say this was an amazing trip, full of learning, new experiences and a lot of fun! It was super nice to get to meet some of the most talented engineering students of Denmark and get to share with them what a great opportunity it has been for me to be an engineering graduate at Demant 😊

Please feel free to contact me with any questions!

Cecilia Rodriguez


Meet us in person

We are always on the road visiting career fairs all over the country. Join us for a chat and a cup of coffee and find out how what it is like to continue your career at Demant. You might already have met us at CBS, ITU or DSE Aalborg, but if you haven’t, you still have the chance! You can meet our graduates the following places:

DTU Marketplace for Graduate Programmes: November 7th 2019
CBS Graduate Night: November 13th 2019
CA’s Graduate Day: November 20th 2019

Graduate Programme Event – AAU: October 31st 2019

Jobtræf Aarhus: October 30th 2019
Graduate Programme Night – Aarhus BSS: November 14th 2019

ARKAD – Lund University: November 13th and 14th 2019