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Welcome to the 2019 Graduates

This year, our recruitment specialists went through 500 applications and several rounds of careful selection to find the 6 talented graduates that will be starting their journey in the Graduate Programme at Demant this September.

We were thrilled to see them again in the beginning of April for a welcoming visit back to our headquarters. A very warm welcome to Maria, Nikolaj, Rasmus, Rie, Silvia and Tobias!


How to Ace the Video Interview and Assessment Center

Now that the application deadline and first steps of the recruitment process have passed, some of you are probably wondering about what is next. As you may already know, there are 5 important steps in the recruitment process for the Graduate Programme:

  1. Cover Letter, CV and Grade Transcript
  2. Online Case Competition (for all tracks but Finance)
  3. Video Interview
  4. Assessment Center
  5. Personal Interview.

With this blog post, I would like to give some advice on how you can be successful with step 3 and 4: the Video Interview and Assessment Center.

Write it down, reread, and reflect
The video interview is your first chance to really show us a bit of yourself and your personality. It works in such a manner that you will receive a few questions, which you need to answer in a video format. My best advice is to write down the questions, reread, and reflect upon them. Take some time to note the initial thoughts that came to your mind after seeing the questions, and then let it rest and keep them in the back of your mind for a day, but make sure you write every good idea down you get during this time. If the question is a personal reflection, it can be a good idea to talk to a person who is close to you – they can often help you identify unique characteristics about yourself.

After reflecting upon it and perhaps discussing it with a close acquaintance, write down what you would like to get across. During the video you should be precise and to the point, while showing your personality. For me it worked well to write down bullet points as it gave me the freedom to show my personality and “way of speaking” by being free from a strict script. However, what worked for me might not work for you, so do what you are the most comfortable with: bullet points, script, or something else, just make sure that it’s natural.

Background – check, Lighting – check, Volume – check. ACTION!

When you know what you want to say, you need to make sure that your surroundings are complimenting you. I recommend you to record yourself with a neutral background and proper lighting – that will give you the best possible foundation to shine! Make a few recordings and see how you look on video. Here you should also check if there is anything you would like to change: is the lighting, volume, and background working to your advantage or should you adjust something?

And lastly, remember there is no checklist for what we want to hear, so just take a deep breath, smile and be yourself 😊

The Assessment Center – Get a good night’s sleep, a solid breakfast, and just relax and be yourself

The assessment center allows us to get a deeper understanding of who you are as a person, how you interact and work with other people, as well as how you go about solving different tasks. Keep in mind that if you are invited to participate in the Assessment Center, you are most likely already very qualified and eligible for the job, this day is about making sure that our impression of you also holds true in real life and to see if you are a cultural fit for the company.

The Assessment Center is a long day, so you need to be energized and ready for a day with a lot of different impressions. Make sure to be well-rested and get a good night’s sleep the night before and eat a good breakfast, then you’re physically in the best shape to succeed.

Otherwise my best advice is just to take it one step at a time and go about it in your own manner, if you try to be someone you are not, it will show halfway through the day, when you’re starting to get a bit tired, which will send mixed signals. There is no recipe for “the perfect candidate”, so don’t overthink the day too much, just BE YOURSELF!

Good luck 😊

Benedikte Løje Nielsen

The Life of a Global Operations Graduate

Hello everybody!

My name is Danique and I am one of the Operations Graduates in Demant. In this blog post, I will tell you a bit about why Demant is such an amazing company to work at if you are a Supply Chain-geek like me!

First of all, Demant owns all supply chain activities in the value chain, from the dispensers that sell our products, sales companies that hold stock, warehousing and distribution centers, the production of hearing aids as well as the main electronic parts of the hearing aid and finally procurement departments that buy various other components from our suppliers. Therefore, you are able to experience all parts of the value chain and change or implement new processes that span various supply chain entities.

Secondly, Demant produces various styles of hearing aids, both the standardized products that are worn behind the ear, as well as products for inside the ear that are fully customized based on the end-user’s ear canal. The standardized product style is produced by the principle of mass production, whereas the customized products are made to order. As these styles of production are quite the opposite of each other, it is very interesting to tackle the different challenges these products bring about and to still find synergies among the two.

Finally, the manufacturing processes in Demant range from fully automated processes (e.g. the production of the main electronical parts or the 3D printing of the custom shells) to manual assembly of the standard & custom hearing aids. So, no matter your background (engineering or business), you can be placed on all kinds of different rotations that will fit your skills.

And of course it is all good and great if the company where you work is involved with all different parts of the value chain and with various types of production, but you are only focused on one of these parts. However, with the Operations Graduate Programme you are able to move around through the different parts of the value chain and you will actually be able to experience the full holistic view of operations in Demant after two years.

Right now, I am in the great position to be working on a strategic project where we are conceptualizing the future value chain and how the various operations processes and systems should look like in the future timespan of 5-10 years. This gives me the great opportunity to work with our operational processes in production, reverse logistics, distribution, etc., and to be able to get a high-level holistic overview of our supply chain already after 6 months already. In my next rotation, I will be able to deep-dive into one of the operations areas, namely a project aimed at reducing our transportation costs from our suppliers to production and from our distribution center to our shops based on ordering patterns.

If you have any questions or want to know more about operations in Demant, feel free to contact me!

Danique Elemans

The Christmas Party

Being an international Graduate, you hear a lot of murmurs about the big party that commences to celebrate a long-deserved holiday season. To be honest, I wasn’t too sure what to expect. I kept hearing comments like “this is the time when you really get to know your coworkers”, or “I’ve been waiting for this all year”. And you know what? They were all right. It. Was. AWESOME. Yeah, the company Christmas Party is what I’m talking about. It was everything I expected, but also much more. This was the time for most people to finally let loose. From a delicious dinner to an excellent live band/entertainment, including as much beer and as many cocktails as your heart desires, the party was a hit.

Now, what makes the Christmas Party THE party of the year? It all started with the anticipation. You could constantly feel a Christmas vibe as more decorations began to sprout throughout the building. Traditional Danish lunches became more frequent. Plus, literally everyone kept asking; “what are you going to wear?”, “are you doing anything special with your outfit?”, “what do you think the entertainment will be?”. As the day came closer, the questions became more frequent and exciting to think about.

Then, after all that talk, it was finally THE day. LED lights began shining throughout the hallways, Santa’s sleigh and his loyal reindeer greeted you at the door, a huge concert stage began to build. Air hockey, foosball, and poker tables were everywhere! No matter if you looked up or down, you could see an extra touch of detail toward this year’s theme. That was the icing on the cake. Why? Because each year Demant gives a Christmas Party theme and this year was titled Winter Wonderland. Finally all that talk about “who would wear what” came to life and it was awesome seeing everyone dress up!

The night began with an excellent selection of appetizers, a dinner buffet, and desserts. While we sat with our corresponding teams, speeches were given to thank everyone for an excellent and hardworking year. After the speeches, everyone had some time to talk amongst themselves and finally get to know coworkers that you may not normally speak with during regular working days. Not only was this easier to do in a more relaxed environment, but actually made working on future projects with colleagues a smoother and more comfortable process.

So, after dinner we were instructed to move toward the freshly-built concert hall. A famous Danish artist walked on stage and the dancing commenced. Personally, I’m normally a bit competitive. So, it only seemed right to get the dance circle started with a few terrible dance moves I picked up over the years. But, no matter if you were a good or bad dancer, everyone showed off their moves in what I can only describe as the most hilariously awesome dance circle to ever be a part of. As the band continued to play, the party became more alive and continued until late into the night. In conclusion, yeah, the Christmas Party definitely lived up to its hype. All-in-all, so many new friends and experiences were made and I cannot wait to be there next year.

xmas photo 1

Nicholas Ali
Nick photo

What Applying for the Graduate Programme Can also Lead to

Hello everyone!

My name is René and because of the Graduate Programme, I’m currently living and working in Copenhagen as a full-time employee in Demant. As more than 1,000 others, I applied for the Graduate Programme last year. I had just gotten home from an exchange semester in France and was, as I imagine all of you are, very hungry for more international experience and a steep learning curve.

After handing in my application for the Graduate Programme, I was invited to participate in the first step of the recruitment process (which you can read more about here and here), and went all the way to the fourth step of the process: the final and decisive interview. This interview was on a Thursday and already on Tuesday the week after, they called me and asked whether I could be interested in another full-time position in the company instead, which would already begin 1st of May. I accepted the interview, which was held by phone two days after.

During this interview I acknowledged that the Graduate position I was hoping so deeply for had been given to another candidate, but also that the Senior Director for Group Business Controlling would like to see me again in the coming week for a final interview. I accepted the interview, and shortly thereafter I was offered a job as Group Business Controller for Oticon Medical, a company in the Demant Group. Three weeks later, I started working in this fantastic and ambitious environment that I had just been introduced to at the Assessment Center.

It doesn’t take long to understand that when Demant says that they have high ambitions for you, they really mean it. As a Group Business Controller, my main responsibility has been to work with the Vice Presidents for Oticon Medical and ensure valid economic information regarding our central costs, production facilities and sales companies all around the world.

For me personally, entering the world of Oticon Medical and learning to understand our products, production and research is and has been a fantastic journey. Demant entered the MedTech business industry around 10 years ago, first with Bone Anchored Hearing Systems (BAHS) and later with Cochlear Implants (CI).

You might not be familiar with these terms at this point (and that’s absolutely not expected of you), so to distinguish between the products, I can tell you that the Bone Anchored Hearing System supports an ear with good functionality in the inner ear (Cochlear), but where functionality in the outer and middle ear is not working properly. Imagine that you put on earmuffs. You get no sound through your ear canals, but instead the implant sends vibrations through your skull, which creates sound to your inner ear through vibrations instead of your ear canals. For Cochlear patients, neither is working, and therefore a CI works by stimulating your inner ear (or your cochlear, to be more precise), by inserting an implant that through 8-20 electrodes stimulates and creates sound to your brain.


Incredible, right? Then imagine that this business makes it possible for babies born deaf to get an implant that will make it possible for them to hear and have a normal life, where they will go to school and communicate with others through speech and hearing.

For me, that is truly amazing and something that makes me want to go to work every day, and if it hadn’t been for the Graduate Programme, I probably wouldn’t have heard of this opportunity. In fact, 4 other candidates from the Assessment Center were offered other roles in the company, just like me. For the same reason, I can only recommend everybody to apply. I promise, you will be overwhelmed by this company, our vision and strategy towards being the world leader within Hearing Healthcare.

If you have any questions, don’t hesitate to contact me!

Best regards,

René Nørgård


What Makes Our Industry Interesting?

Hey everyone! My name is Abed, and I am a first year Global Diagnostic Business Graduate. In this blog post I will share my personal reflections on what I believe makes the Hearing Healthcare industry an (extremely!) awesome industry.

I guess that for most Master students and recent graduates, pursuing the ‘right’ first job is a consuming task that requires a lot of effort and reflection. Everyone has their own unique sets of requirements to be met and questions to be answered. At least, that is what I experienced myself one year ago. Much like a world-class chef who knows the true importance of selecting and mixing just the right ingredients to make a dish reach its fullest potential, I figured that I also had to contemplate on the necessary mix of “ingredients” that forms an ideal industry. So, here they are… Bon appétit!

1. Purpose
Today, my work revolves around an important human sense. A sense that enables us to socialize, communicate and stay connected to the outside world. A sense that allows us to capture all the sounds that we are surrounded by every day: a good song on the radio, the soothing construction work outside your bedroom at 6am, the laughter of a close relative or friend – all of which is making our lives richer. The entire reason our industry exists is very much tied to the strong desire for enabling this vital sense to work, and thereby improve the quality of life for people with a hearing loss. What is really humbling is the fact that you experience people around you doing their outmost to contribute to this noble mission. So, if making a positive impact on people’s lives resonates with your own beliefs, I would say that we are off to a good start already.

2. Passion
Coming from a study background in Business and Information Management, I was actively on the hunt for an industry that would speak to my passion for technology in general and digital. To put it simply, I am a sucker for tech and I enjoy following new trends in this area. Well, working in MedTech today fulfills exactly that need! In this industry, you are instantly exposed to cutting-edge technologies, and sometimes you even take part in important discussions about technological trends that can shape the future of our industry. Here, it is about utilizing technologies in the best possible ways to help people around the world, and that motivates me.

3. Progress
Of course our industry is regulated in many ways since we deal with medical devices, and often, such regulated environments can create bottlenecks for rapid innovation. However, I have noticed that despite the regulations, our industry is still characterized by short innovation cycles and many new introductions. There is a wide consensus that if you want to ensure your existence tomorrow, you need to be at the forefront of innovation and do something extraordinary today. This attitude is quite inspiring to say the least…

Summing up, I believe that the intersection between health and technology – combined with an urge to innovate and constantly push boundaries, are some of the ingredients that makes the Hearing Healthcare Industry the ideal industry to be part of!

Now, I could conclude with a few comments on what sets the industry leader, Demant, apart from the others… but we will save that for some other time

Best of luck with the recruitment process! Do not hesitate to reach out to me if you have any questions.

Abed Kreidly


The Rotations of a Global Diagnostic Business Graduate

My name is Julius, and I am one of the two Global Diagnostic Business Graduates who started in September this year. I thought it might be interesting for prospective Graduates to see an example of the rotations in this Graduate Programme track, so that is what this blog post will be about.

Instead of choosing a completely different place to work for each rotation, the rotations are somewhat fixed from the beginning for Global Diagnostic Business Graduates. This does not mean that you do not have a voice in deciding your rotations, but you are presented with a much more tangible model for your rotations, which will most likely take place in foreign countries. As a Global Diagnostic Business Graduate, you become part of a main functional area, within which your rotations are organized. What this area will be depends on your background, profile, interests as well as the business needs. I come with a background in manufacturing, and now work with different aspects of Diagnostics Operation that match my profile and capabilities. My rotations have been planned as follows:

1st rotation, Documentation Department, Middelfart (Denmark)
My first rotation takes place in Middelfart, where the headquarter of all Diagnostic Business is located. Here I am part of the daily work of the Documentation Department and get to know their working-procedures, IT, processes for the introduction of new products, regulatory, assembly procedures, production methods, configuration of units and much more. Essentially, I gain knowledge about all processes connected to the production and products. Until now, it has been an extremely interesting journey. I gain knowledge about relevant topics in a short time, I work on projects that require me to learn about the details while pursuing the project, and I communicate with different departments, both in Denmark and abroad – all to reach a common goal. The idea with this rotation is for me to gain a profound base-knowledge about the products and their production. Three months into this rotation, I have traveled to Poland twice, to get introduced to the production and to participate in a workshop regarding my second rotation. Moreover, I have been to Germany to learn about 3D printing and to be part of a 3D Prototyping Project for the production in Middelfart.

2nd rotation, ‘New Factory Project’, Mierzyn (Poland)
The production of all Diagnostics Products, except prototypes and small-scale production of units, takes place in the city of Mierzyn in Poland – just a few kilometers from the Polish-German border. This is where I will spend my second rotation. In the coming years, we will open a new factory, housing a state-of-the-art low volume, high mix production. I will live in Poland for around six months, and I will work with analyzing the current production processes and flow, improving the processes and translate them into a new and innovative production layout, which will be introduced in the new factory. A task which is both highly complicated and highly interesting.

3rd rotation, Logistics, Minneapolis (USA):
The United States is a big market for the diagnostic business. The strategy for the United States also includes a versatile set-up of logistic partners and vendors. I will go to Minneapolis for my third rotation, with the overall purpose of gaining a deeper understanding of the logistics and to work on related projects. The details for that rotation will be determined when we get closer.

4th rotation, Production, China:
My last rotation will take place in China. Currently, the company is exploring whether a China-based assembly/production of sub-assemblies for the Chinese market will have a business benefit. My task there will be to analyze the market and regulations for China-based productions and help to determine what kind of set-up that will make sense for that market. Also here the details for the rotation will be determined when we get closer.

As you can see, I will relocate every sixth months. I think this is highly interesting, and it gives me defined tasks that deepen my understanding of the company. It is important to stress that no rotations are the same for Graduates in the Global Diagnostics Business track. However, regardless the rotations, everyone can expect a lot of travelling, learning and communication between all branches of the business.

Let me know if you have any questions!

Julius Born

How is this Graduate Programme Different?

Hi, Veronika here.

If you’ve read though the previous blog posts, you could have learned about the company, its culture, the fun selection process and the exciting introductory activities of the program through the observant eyes and ears of my curious peers.

At this point, we’ve hopefully piqued your interest, yet you might be wondering how Demant’s Graduate Programme is different from others.

First, different programs choose a variety of structures and lengths. However, many consist of only 2-3 rotations or are confined to one department, where Graduates rotate on several projects. Demant’s CEO has been with the company for more than 20 years and started himself in a position similar to ours, leaving his mark throughout Demant’s value chain as his career progressed. The Graduate Programme is highly regarded by the management, which believes exposure to diverse departments, projects and our global teams best equips the Graduates for fruitful careers and yields greater business benefits from the new synergies created from the holistic overview. Therefore, it consists of 4 six-month rotations in diverse parts of the international organization.

To give you an example, as a Business Graduate, I am currently sitting in the Holding section of the group with the top management working on CSR, internal global IT projects and exploring themes of circular economy and diversity. My next rotations, however, might take me to strategic projects in Operations, International Sales or Business Development abroad, as well as in Denmark. The Graduate Programme is truly holistic and global.

Next, my fellow Graduates have described how the first weeks are filled with exciting and insightful introductory courses and meetings. However, the biggest learnings and professional growth are integrated in your daily life. The projects Graduates work on, or even drive, are challenging and complex, not only at an entry level. You work alongside the management and they welcome you as a sparring partner who brings fresh perspectives. It was quite an experience to present for an hour to the CEO, CFO and other top executives twice during the first three months at the job. Every Graduate reports to at least a Senior Manager, therefore the amount of knowledge transfer throughout the two years is invaluable.

Furthermore, the program is not large in numbers of Graduates Demant hires. For a very good reason. It remains agile. Graduates are in open dialogue about where their wants and the company’s needs overlap, meaning, you have a say in where the journey can take you. Your voice matters. However, it also allows the company to adjust the program from year-to-year. Such as, the General Business track has changed to a Digital Business starting from 2019, which remains highly relevant for business students, but also opens opportunities for graduates from other fields. Hence, whether you pursued business, IT, or UX, you’re qualified to apply.

As a result of the valuable skills Graduates gain, the far-reaching overview of the complex business and not large numbers of Graduates, Demant welcomes new Graduates as permanent employees after they finish the Programme.

If you need more reasons to apply or would like to ask anything else, please don’t hesitate to reach out.

Good luck,


Being New at Demant

Hi, my name is Benedikte, and I am one of the General Business Graduates who started in September 2018. As we speak, I have worked 2 months at Demant, so who better to tell you more about what it is like being new here, than someone who is still somewhat new.

Demant has more than 13,000 employees worldwide and 1,300 of those work in the HQ at Kongebakken. You could imagine it being quite overwhelming starting your career at company of that size, but let that rest in your imagination: All new employees at Demant are part of an extensive onboarding program, which includes a mentor and introductions to the different business functions, preventing you from getting lost both mentally and physically when entering the Demant world.

One of the best things about the onboarding program at Demant is the mentor program. I am in the fortunate position to have two mentors, as my “primary” mentor is in China on his third Graduate Progamme rotation. We meet or call every second week and I can ask them about everything, big or small, from good advice about the Graduate Programme and my own career development, to where the best coffee is or where in the office you find bananas after 15:00.

Being a new employee at Demant is a bit special when you join the Graduate Program. I would say that you start in quite a privileged situation, as you on your first day of work see at least 11 familiar faces – the other Graduates. Through daily breakfasts, weekly lunches, the Graduate introduction week, and Friday bars, the other Graduates become your friends and everyday support system. When starting your first full-time job at a large company where everything is new, it always helps seeing familiar faces in the crowd and being able to talk to someone who is in the exact same position as yourself. This year we are 12 graduates who are situated in 8 different business functions, but there are already more than 40 current and former Graduates at the company. It is thus quite likely that if you have a problem that neither your friends nor your mentor(s) can solve, someone else in the Graduate Programme has faced the problem themselves, heard about it, or knows who to talk to it about.

To sum it up, a year-younger-me would never have expected to transition into working life this smoothly. The culture is very down-to-earth and people always meet you with a smile. As we as graduates are going to be “new” to four different departments of the business in the short time span of two years, it is comforting knowing that there is a great culture and system in place to make us feel welcome in the new organization from day 1.

Please, do not hesitate to reach out to me if you have any questions!

Benedikte Løje Nielsen


My Experience with the Recruitment Process 2018

Hi again! My name is Alessandro, and I am currently on my first rotation of the Graduate Programme. Now that the application process for the 2019 Graduate Programme is finally open, I will use this blog post to tell you about my personal experience with the Graduate Programme recruitment process last year.

The real recruitment process for me actually started in Madrid Barajas, on the mobile stairway of an evening airplane directed to Copenhagen, when a randomly-encountered university classmate from Budapest asked me: “Hey Alessandro! Have you also applied for Demant´s Graduate Programme?”. At least, this is my favorite version of the story…

The other truth is that I had earlier analyzed the Graduate Programme and what it had to offer very thoroughly – yet still postponing the application time after time (ah, Madrid…). Indeed, after slowly starting the application to the Programme, I tried to park it in the back of my mind, not thinking too much about it. There were still many uncertainties and unanswered questions, but this very unexpected question from my classmate intrigued me to the point of doubting its randomness: maybe this was meant to be. As I came home to Denmark, I finished my application and hoped for the best.

Hence, after sending my application (CV, cover letter, transcripts) and going through a 5-week-long recruitment process (screening, an online case competition, a video interview, an assessment center, analytical and personality tests, and a final interview), I got the position as Business Graduate.

I will not spend much of your time elaborating on all the steps of the journey, but I will draw from a few experiences that helped me say, “yes, this is the company I would love to work for”. Indeed, my main suggestion is to take the recruitment process as an invaluable chance to figure out whether you fit into the company´s culture and vice versa. Provided that many candidates will have similar rock-hard fundamentals in their CVs as a starting point, remember that intrinsic motivation and personality (!) drive success in the recruitment process.

In this regard, to me the most important step of the process was the online case competition. During the competition, I strived to solve an innovation case for the company, together with 200 other candidates – whose names, backgrounds and profiles were hidden. Not only did this experience make me realize how cutting the technological edge here at Demant already is (being part of a group of innovation frontrunners in hearing healthcare sounds exciting, doesn´t it?), but it also exposed me very directly to the Scandinavian team-based working culture. I cannot help but smile when remembering that moment during the assessment center where I could identify an engineer I had closely collaborated with in the online case competition, just by the way she was handling an analytical task! Hilarious.

Excited by the case competition, I hoped to proceed to the next step in the process so I could learn more about the company. Luckily, I was shortly after invited to the assessment center at the headquarters. Introducing myself with an elevator pitch at the beginning of the day, I did not talk about career and life goals, past successes, certifications or GPAs: I preferred using an original metaphor, displaying in 60 seconds how my non-working personality pieced together with the image I had of the company´s way of doing things. The feedback I received was positive and coherent.

Even though we were all roasted after an entire day of observations, tests and evaluations, I left with a positive vibe. But you know just as well as I do that there are a lot of exciting Graduate Programmes out there, and as the devil is in the details, I still needed to get a few things straight to find out whether Demant and I would be a good fit (and I’m sure Demant did too).

As a final step, I dared to take my curious and challenging approach up to the very final interview. And differently from what happened with other graduate programmes to which I had applied, this was met with interest by the interviewers, who were open for discussion and interested in my perspective. Curiosity and the desire to challenge the status quo were considered a source of value. That´s when I knew it for sure: it was meant to be.

To conclude, I hope you can grasp the underlying message in my personal story. As tough and competitive as it may seem, the recruitment process at Demant is designed to be a 360° tool for capturing young talent from all over the world – based on core previous achievements just as much as on personal potential. In a few words: If you are running for one of the Graduate positions, don´t forget to add the whole you to the recipe and to consider the process a rewarding journey into discovering what drives you.

Good luck! Let me know if you have any questions.

Alessandro Nolli,