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So, what exactly is the Digital Business track?

Hi everyone! My name is Rie and I am a Digital Business Graduate at Demant. I started in September 2019 after finishing my master’s degree in International Marketing and Management in April.

In this post, I will share more about what it means to be a Digital Business Graduate as this is a new programme at Demant. Before the Digital Business Track, Demant had the General Business Track. The new track is like the General Business track but now with more focus on digitalization in business. Not only does it mean that business students can apply for this graduate programme, it now opens possibilities for Master students studying fields of Data Science, Digital Innovation and similar. In other words, if you’re interested in the business side of IT and digitalization, then this is the programme for you!

The great thing about this track is that it is still very broad so there’s every possibility to find a specific area that is of interest to you. For example, my first rotation is in Sales & Marketing, specifically Customer and Consumer Experience where I am working on improving the consumer experience. I have had similar roles in past student positions, so this was a great place for me to start. Not only did it allow me to understand the way the industry works but also about who our end-users are. As with all industries, hearing healthcare is going through a transformation in that digitalization is changing the landscape of both the technology itself and the increasing needs of the users. That’s why instead of using ‘patient’ to describe hearing aid users, they are now referred to as consumers.

In my first rotation, I am working as a project manager on a pilot where we are testing out different ways to improve the consumer experience. This includes understanding the needs of the consumer – what type of information do they require, how do they access this information and are they even interested in all the connectivity possibilities there are e.g. pairing their hearing aids with their phone, TV or any smart device. Not only do I work with my immediate team, this truly is a cross-functional project, so I am learning new things about IT infrastructure, market insights, the technology behind our hearing aids and even basic knowledge about how the ears work! This has been extremely motivating and so different to what I learned in many years at university.

Although I’m not sure where my next rotation will take me in March, I know already that there are many opportunities within the Demant group. I could remain in the hearing aids division or try 6 months in a completely different business unit. In my opinion, that’s the most exciting part about this track – since digitalization is present in so many ways, it really opens the door to discovering parts of the organization which I may never have considered.

So, if you’re motivated and eager to learn about this exciting industry, then make sure you apply before 12th January. And if you have any questions, feel free to reach out to me.

Kind regards,

Rie Madsen


Opportunities at Demant

Being an engineering graduate at Demant provides great opportunities and benefits. Now that I have spent more than 1 year on this position at Demant, I would like to share some of them in our blog 😀

Of course, when you are a graduate at Demant you get to enjoy all of the many benefits all employees of the company get. Such as free access to the company gym, top quality lunches, flexibility on working hours, open and trusting workplace culture and many more. However, when you are a graduate, you get some extra opportunities that are highly appealing. For example you get to choose if you want to spend one or more rotations abroad, you get to work very close to top management, you get to be involved in projects of various technical focuses, and one that I would specially like to highlight on this post: you have the opportunity to travel inside and outside of Denmark to provide your experiences and insights about the programme to potential applicants. I’ve been fortunate enough to have had experienced this more than once, and even though every time is unique and fun in its own way, I can for sure say that the coolest one so far was the trip to New York with the Audio Explorers.

The Audio Explorers Championship is a competition for engineering students of Denmark organized by Oticon. The participants have to solve a real R&D brainteaser created by some of Oticon’s very best engineers and the 25 best answers are selected. The skilled winners are rewarded with a study trip to New York City with all expenses paid by Oticon.

This year the trip took place from the 21st to the 26th of August and I joined in order to share with the students my experiences about the Graduate Programme and just in general to answer any questions about the working culture at Demant.

Joining this trip was an amazing experience! It was very interesting to learn about the history and evolution of sound levels in New York City, about the concerning issues these sound levels cause and about the big focus of the government on trying to minimize them or at least keep them at bay. It was also very interesting to learn about some of the sound measurement techniques being used, about cutting edge technologies in the area and of course about the work being done by our colleagues at Somerset. Another very cool part of the trip was that in-between these interesting conferences and workshops we got to visit some of the most iconic sights in NYC and examine the city’s sound levels by the use of a hearing aid. It’s also important for a food lover like me to highlight that we also ate delicious international food from brunch to dinner and to top it all off, we even had some free time for shopping!

I can only say this was an amazing trip, full of learning, new experiences and a lot of fun! It was super nice to get to meet some of the most talented engineering students of Denmark and get to share with them what a great opportunity it has been for me to be an engineering graduate at Demant 😊

Please feel free to contact me with any questions!

Cecilia Rodriguez 


Meet us in person

We are always on the road visiting career fairs all over the country. Join us for a chat and a cup of coffee and find out how what it is like to continue your career at Demant. You might already have met us at CBS, ITU or DSE Aalborg, but if you haven’t, you still have the chance! You can meet our graduates the following places:

DTU Marketplace for Graduate Programmes: November 7th 2019
CBS Graduate Night: November 13th 2019
CA’s Graduate Day: November 20th 2019

Graduate Programme Event – AAU: October 31st 2019

Jobtræf Aarhus: October 30th 2019
Graduate Programme Night – Aarhus BSS: November 14th 2019

ARKAD – Lund University: November 13th and 14th 2019

What it Means to Be a Global Diagnostic Business Graduate


My name is Maria and I am the new Global Diagnostics Business Graduate starting September 1st. I finished my Master’s in Economics and Management from AU in April and Demant welcomed me with open arms already back then. This meant I was fortunate enough to get a head start to be working at Interacoustics and within the Diagnostics Group at Demant, for which I am really grateful.

In this blog post, I will try and quantify the Global Diagnostics Business track a bit, so you will have a better understanding of what it actually means to be a Graduate and working within the Diagnostics Group. This is not an easy task since the program and business is very agile and your 2 years within the Graduate Programme will adapt to business needs but also adhere to your educational background, interests and wishes for future assignments.

I started in Sales Denmark, where I from day one got the responsibility of trying to enter a new business area that previously was dominated by one of the other players in the market. Here I had to obtain knowledge about this area, that up until now was unknown for Interacoustics, come up with a plan to approach the market, and also execute the plan. With great support from my new colleagues, I managed to kick in the door and create an opening for Interacoustics to grow within this business area.

Alongside this task and during the summer, I also worked on smaller tasks throughout the company. I helped Customer Service with creating spare part orders for our customers around the world and sending instruments for service at our production site in Poland. I finished a brochure with an overview of our more portable products together with our Marketing department. For Product Management, I mapped and analyzed the process through the health system for people with balance issues and a need for vestibular rehabilitation in Denmark.

The first 5 months has for me been extremely interesting, but also very demanding. I had no knowledge of audiology before I started, so everything was totally new to me. My learning curve feels like it has been almost vertical, and I am sure I will keep learning new things everyday due to the complexity of the industry. I think my first time here at Interacoustics very well illustrates the flexibility and many possibilities within the Diagnostics track, and how it can be shaped in any direction. Just here in Middelfart we have almost all departments within a company right from R&D and New Product Development over Product Management to Marketing, Sales and Customer Service.

On September 1st, I started my first rotation in the Graduate Programme, which will be in Product Management here at Interacoustics in Middelfart. My main assignment is mapping and analyzing the market for tablet audiometry and come up with a long-term strategy for the Diagnostics Group. Aside from my main assignment, I work on a SoMe video campaign to celebrate the 50 year anniversary of audiology at Interacoustics, I am continuing my analysis of vestibular rehabilitation by expanding the analysis from Denmark to some of our neighboring countries and lastly, I also just got the responsibility of developing a wall mounted holder for one of our new products. Hereby working together with designers in Hardware, putting the prototype into production and creating the item in our systems, so it will be sent to our customers together with the main instrument.

I hope this has illustrated some of the many possibilities and variety of assignments within the Diagnostics track. And there are many more opportunities! This means that the Diagnostics track could be relevant and challenging for you almost regardless of your degree within areas like Business, Finance, Economics, Management, Marketing, Operations, Logistics, IT, Engineering and the list continues.

Feel free to contact me if you have any questions about the Global Diagnostic Business track.

Best regards,

Maria Henriksen



Welcome to the 2019 Graduates

This year, our recruitment specialists went through 500 applications and several rounds of careful selection to find the 6 talented graduates that will be starting their journey in the Graduate Programme at Demant this September.

We were thrilled to see them again in the beginning of April for a welcoming visit back to our headquarters. A very warm welcome to Maria, Nikolaj, Rasmus, Rie, Silvia and Tobias!


How to Ace the Video Interview and Assessment Center

Now that the application deadline and first steps of the recruitment process have passed, some of you are probably wondering about what is next. As you may already know, there are 5 important steps in the recruitment process for the Graduate Programme:

  1. Cover Letter, CV and Grade Transcript
  2. Online Case Competition (for all tracks but Finance)
  3. Video Interview
  4. Assessment Center
  5. Personal Interview.

With this blog post, I would like to give some advice on how you can be successful with step 3 and 4: the Video Interview and Assessment Center.

Write it down, reread, and reflect
The video interview is your first chance to really show us a bit of yourself and your personality. It works in such a manner that you will receive a few questions, which you need to answer in a video format. My best advice is to write down the questions, reread, and reflect upon them. Take some time to note the initial thoughts that came to your mind after seeing the questions, and then let it rest and keep them in the back of your mind for a day, but make sure you write every good idea down you get during this time. If the question is a personal reflection, it can be a good idea to talk to a person who is close to you – they can often help you identify unique characteristics about yourself.

After reflecting upon it and perhaps discussing it with a close acquaintance, write down what you would like to get across. During the video you should be precise and to the point, while showing your personality. For me it worked well to write down bullet points as it gave me the freedom to show my personality and “way of speaking” by being free from a strict script. However, what worked for me might not work for you, so do what you are the most comfortable with: bullet points, script, or something else, just make sure that it’s natural.

Background – check, Lighting – check, Volume – check. ACTION!

When you know what you want to say, you need to make sure that your surroundings are complimenting you. I recommend you to record yourself with a neutral background and proper lighting – that will give you the best possible foundation to shine! Make a few recordings and see how you look on video. Here you should also check if there is anything you would like to change: is the lighting, volume, and background working to your advantage or should you adjust something?

And lastly, remember there is no checklist for what we want to hear, so just take a deep breath, smile and be yourself 😊

The Assessment Center – Get a good night’s sleep, a solid breakfast, and just relax and be yourself

The assessment center allows us to get a deeper understanding of who you are as a person, how you interact and work with other people, as well as how you go about solving different tasks. Keep in mind that if you are invited to participate in the Assessment Center, you are most likely already very qualified and eligible for the job, this day is about making sure that our impression of you also holds true in real life and to see if you are a cultural fit for the company.

The Assessment Center is a long day, so you need to be energized and ready for a day with a lot of different impressions. Make sure to be well-rested and get a good night’s sleep the night before and eat a good breakfast, then you’re physically in the best shape to succeed.

Otherwise my best advice is just to take it one step at a time and go about it in your own manner, if you try to be someone you are not, it will show halfway through the day, when you’re starting to get a bit tired, which will send mixed signals. There is no recipe for “the perfect candidate”, so don’t overthink the day too much, just BE YOURSELF!

Good luck 😊

Benedikte Løje Nielsen

The Life of a Global Operations Graduate

Hello everybody!

My name is Danique and I am one of the Operations Graduates in Demant. In this blog post, I will tell you a bit about why Demant is such an amazing company to work at if you are a Supply Chain-geek like me!

First of all, Demant owns all supply chain activities in the value chain, from the dispensers that sell our products, sales companies that hold stock, warehousing and distribution centers, the production of hearing aids as well as the main electronic parts of the hearing aid and finally procurement departments that buy various other components from our suppliers. Therefore, you are able to experience all parts of the value chain and change or implement new processes that span various supply chain entities.

Secondly, Demant produces various styles of hearing aids, both the standardized products that are worn behind the ear, as well as products for inside the ear that are fully customized based on the end-user’s ear canal. The standardized product style is produced by the principle of mass production, whereas the customized products are made to order. As these styles of production are quite the opposite of each other, it is very interesting to tackle the different challenges these products bring about and to still find synergies among the two.

Finally, the manufacturing processes in Demant range from fully automated processes (e.g. the production of the main electronical parts or the 3D printing of the custom shells) to manual assembly of the standard & custom hearing aids. So, no matter your background (engineering or business), you can be placed on all kinds of different rotations that will fit your skills.

And of course it is all good and great if the company where you work is involved with all different parts of the value chain and with various types of production, but you are only focused on one of these parts. However, with the Operations Graduate Programme you are able to move around through the different parts of the value chain and you will actually be able to experience the full holistic view of operations in Demant after two years.

Right now, I am in the great position to be working on a strategic project where we are conceptualizing the future value chain and how the various operations processes and systems should look like in the future timespan of 5-10 years. This gives me the great opportunity to work with our operational processes in production, reverse logistics, distribution, etc., and to be able to get a high-level holistic overview of our supply chain already after 6 months already. In my next rotation, I will be able to deep-dive into one of the operations areas, namely a project aimed at reducing our transportation costs from our suppliers to production and from our distribution center to our shops based on ordering patterns.

If you have any questions or want to know more about operations in Demant, feel free to contact me!

Danique Elemans

The Christmas Party

Being an international Graduate, you hear a lot of murmurs about the big party that commences to celebrate a long-deserved holiday season. To be honest, I wasn’t too sure what to expect. I kept hearing comments like “this is the time when you really get to know your coworkers”, or “I’ve been waiting for this all year”. And you know what? They were all right. It. Was. AWESOME. Yeah, the company Christmas Party is what I’m talking about. It was everything I expected, but also much more. This was the time for most people to finally let loose. From a delicious dinner to an excellent live band/entertainment, including as much beer and as many cocktails as your heart desires, the party was a hit.

Now, what makes the Christmas Party THE party of the year? It all started with the anticipation. You could constantly feel a Christmas vibe as more decorations began to sprout throughout the building. Traditional Danish lunches became more frequent. Plus, literally everyone kept asking; “what are you going to wear?”, “are you doing anything special with your outfit?”, “what do you think the entertainment will be?”. As the day came closer, the questions became more frequent and exciting to think about.

Then, after all that talk, it was finally THE day. LED lights began shining throughout the hallways, Santa’s sleigh and his loyal reindeer greeted you at the door, a huge concert stage began to build. Air hockey, foosball, and poker tables were everywhere! No matter if you looked up or down, you could see an extra touch of detail toward this year’s theme. That was the icing on the cake. Why? Because each year Demant gives a Christmas Party theme and this year was titled Winter Wonderland. Finally all that talk about “who would wear what” came to life and it was awesome seeing everyone dress up!

The night began with an excellent selection of appetizers, a dinner buffet, and desserts. While we sat with our corresponding teams, speeches were given to thank everyone for an excellent and hardworking year. After the speeches, everyone had some time to talk amongst themselves and finally get to know coworkers that you may not normally speak with during regular working days. Not only was this easier to do in a more relaxed environment, but actually made working on future projects with colleagues a smoother and more comfortable process.

So, after dinner we were instructed to move toward the freshly-built concert hall. A famous Danish artist walked on stage and the dancing commenced. Personally, I’m normally a bit competitive. So, it only seemed right to get the dance circle started with a few terrible dance moves I picked up over the years. But, no matter if you were a good or bad dancer, everyone showed off their moves in what I can only describe as the most hilariously awesome dance circle to ever be a part of. As the band continued to play, the party became more alive and continued until late into the night. In conclusion, yeah, the Christmas Party definitely lived up to its hype. All-in-all, so many new friends and experiences were made and I cannot wait to be there next year.

xmas photo 1

Nicholas Ali
Nick photo

What Applying for the Graduate Programme Can also Lead to

Hello everyone!

My name is René and because of the Graduate Programme, I’m currently living and working in Copenhagen as a full-time employee in Demant. As more than 1,000 others, I applied for the Graduate Programme last year. I had just gotten home from an exchange semester in France and was, as I imagine all of you are, very hungry for more international experience and a steep learning curve.

After handing in my application for the Graduate Programme, I was invited to participate in the first step of the recruitment process (which you can read more about here and here), and went all the way to the fourth step of the process: the final and decisive interview. This interview was on a Thursday and already on Tuesday the week after, they called me and asked whether I could be interested in another full-time position in the company instead, which would already begin 1st of May. I accepted the interview, which was held by phone two days after.

During this interview I acknowledged that the Graduate position I was hoping so deeply for had been given to another candidate, but also that the Senior Director for Group Business Controlling would like to see me again in the coming week for a final interview. I accepted the interview, and shortly thereafter I was offered a job as Group Business Controller for Oticon Medical, a company in the Demant Group. Three weeks later, I started working in this fantastic and ambitious environment that I had just been introduced to at the Assessment Center.

It doesn’t take long to understand that when Demant says that they have high ambitions for you, they really mean it. As a Group Business Controller, my main responsibility has been to work with the Vice Presidents for Oticon Medical and ensure valid economic information regarding our central costs, production facilities and sales companies all around the world.

For me personally, entering the world of Oticon Medical and learning to understand our products, production and research is and has been a fantastic journey. Demant entered the MedTech business industry around 10 years ago, first with Bone Anchored Hearing Systems (BAHS) and later with Cochlear Implants (CI).

You might not be familiar with these terms at this point (and that’s absolutely not expected of you), so to distinguish between the products, I can tell you that the Bone Anchored Hearing System supports an ear with good functionality in the inner ear (Cochlear), but where functionality in the outer and middle ear is not working properly. Imagine that you put on earmuffs. You get no sound through your ear canals, but instead the implant sends vibrations through your skull, which creates sound to your inner ear through vibrations instead of your ear canals. For Cochlear patients, neither is working, and therefore a CI works by stimulating your inner ear (or your cochlear, to be more precise), by inserting an implant that through 8-20 electrodes stimulates and creates sound to your brain.


Incredible, right? Then imagine that this business makes it possible for babies born deaf to get an implant that will make it possible for them to hear and have a normal life, where they will go to school and communicate with others through speech and hearing.

For me, that is truly amazing and something that makes me want to go to work every day, and if it hadn’t been for the Graduate Programme, I probably wouldn’t have heard of this opportunity. In fact, 4 other candidates from the Assessment Center were offered other roles in the company, just like me. For the same reason, I can only recommend everybody to apply. I promise, you will be overwhelmed by this company, our vision and strategy towards being the world leader within Hearing Healthcare.

If you have any questions, don’t hesitate to contact me!

Best regards,

René Nørgård


What Makes Our Industry Interesting?

Hey everyone! My name is Abed, and I am a first year Global Diagnostic Business Graduate. In this blog post I will share my personal reflections on what I believe makes the Hearing Healthcare industry an (extremely!) awesome industry.

I guess that for most Master students and recent graduates, pursuing the ‘right’ first job is a consuming task that requires a lot of effort and reflection. Everyone has their own unique sets of requirements to be met and questions to be answered. At least, that is what I experienced myself one year ago. Much like a world-class chef who knows the true importance of selecting and mixing just the right ingredients to make a dish reach its fullest potential, I figured that I also had to contemplate on the necessary mix of “ingredients” that forms an ideal industry. So, here they are… Bon appétit!

1. Purpose
Today, my work revolves around an important human sense. A sense that enables us to socialize, communicate and stay connected to the outside world. A sense that allows us to capture all the sounds that we are surrounded by every day: a good song on the radio, the soothing construction work outside your bedroom at 6am, the laughter of a close relative or friend – all of which is making our lives richer. The entire reason our industry exists is very much tied to the strong desire for enabling this vital sense to work, and thereby improve the quality of life for people with a hearing loss. What is really humbling is the fact that you experience people around you doing their outmost to contribute to this noble mission. So, if making a positive impact on people’s lives resonates with your own beliefs, I would say that we are off to a good start already.

2. Passion
Coming from a study background in Business and Information Management, I was actively on the hunt for an industry that would speak to my passion for technology in general and digital. To put it simply, I am a sucker for tech and I enjoy following new trends in this area. Well, working in MedTech today fulfills exactly that need! In this industry, you are instantly exposed to cutting-edge technologies, and sometimes you even take part in important discussions about technological trends that can shape the future of our industry. Here, it is about utilizing technologies in the best possible ways to help people around the world, and that motivates me.

3. Progress
Of course our industry is regulated in many ways since we deal with medical devices, and often, such regulated environments can create bottlenecks for rapid innovation. However, I have noticed that despite the regulations, our industry is still characterized by short innovation cycles and many new introductions. There is a wide consensus that if you want to ensure your existence tomorrow, you need to be at the forefront of innovation and do something extraordinary today. This attitude is quite inspiring to say the least…

Summing up, I believe that the intersection between health and technology – combined with an urge to innovate and constantly push boundaries, are some of the ingredients that makes the Hearing Healthcare Industry the ideal industry to be part of!

Now, I could conclude with a few comments on what sets the industry leader, Demant, apart from the others… but we will save that for some other time

Best of luck with the recruitment process! Do not hesitate to reach out to me if you have any questions.

Abed Kreidly