Hi everyone! My name is Rie and I am a Digital Business Graduate at Demant. I started in September 2019 after finishing my master’s degree in International Marketing and Management in April.

In this post, I will share more about what it means to be a Digital Business Graduate as this is a new programme at Demant. Before the Digital Business Track, Demant had the General Business Track. The new track is like the General Business track but now with more focus on digitalization in business. Not only does it mean that business students can apply for this graduate programme, it now opens possibilities for Master students studying fields of Data Science, Digital Innovation and similar. In other words, if you’re interested in the business side of IT and digitalization, then this is the programme for you!

The great thing about this track is that it is still very broad so there’s every possibility to find a specific area that is of interest to you. For example, my first rotation is in Sales & Marketing, specifically Customer and Consumer Experience where I am working on improving the consumer experience. I have had similar roles in past student positions, so this was a great place for me to start. Not only did it allow me to understand the way the industry works but also about who our end-users are. As with all industries, hearing healthcare is going through a transformation in that digitalization is changing the landscape of both the technology itself and the increasing needs of the users. That’s why instead of using ‘patient’ to describe hearing aid users, they are now referred to as consumers.

In my first rotation, I am working as a project manager on a pilot where we are testing out different ways to improve the consumer experience. This includes understanding the needs of the consumer – what type of information do they require, how do they access this information and are they even interested in all the connectivity possibilities there are e.g. pairing their hearing aids with their phone, TV or any smart device. Not only do I work with my immediate team, this truly is a cross-functional project, so I am learning new things about IT infrastructure, market insights, the technology behind our hearing aids and even basic knowledge about how the ears work! This has been extremely motivating and so different to what I learned in many years at university.

Although I’m not sure where my next rotation will take me in March, I know already that there are many opportunities within the Demant group. I could remain in the hearing aids division or try 6 months in a completely different business unit. In my opinion, that’s the most exciting part about this track – since digitalization is present in so many ways, it really opens the door to discovering parts of the organization which I may never have considered.

So, if you’re motivated and eager to learn about this exciting industry, then make sure you apply before 12th January. And if you have any questions, feel free to reach out to me.

Kind regards,

Rie Madsen